- Written by Andrea Picaso
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Search engine optimization has become vital for any website and if you are currently doing SEO or want to start, a usual question is whether or not to outsource your SEO efforts to an agency. All too frequently, managers attempt the “do it yourself” option to save money but end up wasting both time and resources. While even amateurs can improve their website by applying some basic tips, a good SEO agency can benefit you in a large amount of ways that amateurs can't.
These are the reasons that it would be beneficial to hire an agency.
Better does not mean “immediate” results.
Better results mean a greater return on your investment. These may include higher rankings, deeper connections with your target audience, and many more opportunities to increase your company’s profits.
Agencies know what works and what will waste time in getting better results.
SEO agencies have the knowledge and experience necessary to make smart decisions for your site that result in increases in your ranking and visibility, not decreases.
SEO work is of higher quality and accomplished more efficiently.
Agencies have a team that can develop your SEO strategy and implement it simultaneously. With SEO professionals, developers and copywriters on staff, agencies have the resources at their disposal to make seamless changes. There, every individual has a focus and excels in that area to deliver the best results to your company.
A SEO agency can quickly adapt to changes.
SEO is constantly evolving. Strategies that worked yesterday may not be effective today, so one of the most important aspects of SEO is just keeping up as new developments arise.
Do you need more reasons? These are my favorite ones.
Simple. Agencies can offer their robust team and resources for a lower cost than it would require maintain an in-house team.
TIME (THAT MEANS MONEY TOO)
Time is something that most of us don't have, especially for a strategy as time-intensive as SEO: a continuous process that requires many hours of research, optimization and upkeep. When you hire a SEO company, you can spend more time on the other important aspects of your business. The concerns of ranking, marketing and optimization concerns will be handled by the SEO Company.
Search engine optimization can extremely stressful: SEO can be risky if you're not sure what you're doing, opening the doors for search penalties, spam and hacking.
SEO agencies know what to look out for to avoid any negative repercussions and keep your website safe. Whatever, you don’t have to worry about handling all of this stress yourself.
Finally, I would add an extra reason:
Full-service agencies can help with more than just SEO
If you decide to work with a full-service agency, as opposed to a company that provides strictly SEO services, you’ll be able to lean on them for all of your online marketing needs. Anytime you need help with advertising, inbound marketing, design, or anything else, you’ll know exactly where to turn.
In short, if you want to see real results and all of the traffic and money that can come from these results, you should consider hiring an agency to help you. You just might be surprised by how quickly and effectively your search engine optimization campaign can work if you use the right experts.
About Andrea Picaso
Andrea is a SEO/ SEM specialist with more than 10 years of experience positioning Websites for local and global Customers
Nowadays Andrea specializes in leading the SEO/ SEM department of TISA, continuously researching about new positioning algorithms to obtain a better performance and rating in a lower time.
Beyond her technical knowledge Andrea enjoys listening Music from the 90's and Painting.